C·D·O
Portfolio  ·  2026

Chidera
Onyekuru

Senior Marketing & Communications Strategist, MCIPR

Six years building strategy-first campaigns across entertainment, media, technology, corporate and nonprofit sectors, from a 19,000-registration launch in one hour to corporate communications for a 10-business-unit conglomerate.

Chidera Onyekuru
Lagos, Nigeria
↓  Scroll
“
Strategy first. Execution second.
Everything else is noise.
Executive Profile

The Strategist

Senior Marketing & Brand Strategist with 6+ years developing integrated marketing strategies, leading brand transformation, and driving business growth across entertainment, media, technology, corporate, agency, and nonprofit sectors.

A proven track record of launching high-impact campaigns, building commercially relevant brands, advising executive leadership, and delivering measurable outcomes through strategic storytelling, partnerships, digital marketing, and cross-functional leadership. Brings a unique blend of in-house, agency, and consulting experience.

Marketing StrategyBrand Positioning Corporate CommunicationsExecutive Communications Partnership MarketingSponsorship Strategy Campaign ManagementContent Strategy Performance MarketingDigital Marketing Growth MarketingStakeholder Engagement Marketing OperationsTeam Leadership
Expertise

How I Work

01

Digital

  • Paid advertising strategy and buying across Meta, YouTube, and Snapchat
  • 360° brand and marketing campaigns, concept to execution
  • Performance tracking and campaign reporting frameworks
02

Creative

  • Creative production for launches, activations, and on-ground events
  • Campaign concepting, from teaser sequences to full rollouts
  • Art direction across digital, out-of-home, and retail touchpoints
03

Writing

  • Creative and journalistic writing
  • Magazine editorial: features, interviews, staff spotlights
  • Wikipedia page creation and editing for artists and organisations
Selected Career Highlights

Impact in Numbers

0
Impressions generated by an integrated marketing campaign within four days.
0
Registrations within one hour of launching Blaqbonez's "Emeka Must Shine" microsite, generating demand that briefly crashed the site.
0
Volunteers and marketing professionals led across corporate, agency, and nonprofit teams.
0
Business units spanning maritime, aviation, logistics, hospitality and finance, corporate comms led at SIFAX Group.
0
Time to promotion at Whirlspot Media, followed by Employee of the Year, 2025.
0
YouTube views within 24 hours for Young Jonn's "Big Big Things" music video campaign.
Sample Works

Campaigns & Partnerships

OPPO Nigeria Reno12 Series launch production
Creative Production

Reno12 Series Launch

OPPO Nigeria
Led on-ground creative production for the Reno12 Series launch, from showroom experience design to event highlight content.
Chowdeck x Chocolate City Music campaign
Partnership

Everything's Better With Love & Chocolates

Chowdeck × Chocolate City Music
Valentine's Day cross-promotion pairing food-delivery treats with exclusive music, delivered via in-app push notifications and social creative.
Candy Bleakz x Lagos Ride campaign
Partnership

Outside For Your Money Again?

Candy Bleakz × Lagos Ride
Artist-branded rideshare campaign pairing a streaming call-to-action with app promotion.
Blaqbonez Emeka Must Shine teaser campaign
Artist Campaign

Emeka Must Shine: Teaser Campaign

Blaqbonez
The countdown activation that preceded the microsite launch generating 19,000+ registrations in its first hour.
Chocolate City x SPAR Love Notes campaign
Retail Campaign

Love Notes: Treasure Hunt

Chocolate City Music × SPAR Market Nigeria
Valentine's Day retail activation combining a treasure-hunt mechanic with music-led rewards.
Chocolate City x SPAR Candy Bleakz campaign
Retail Campaign

Look To Better Days

Chocolate City Music × SPAR, feat. Candy Bleakz
A food-and-gifting campaign built around community and generosity, fronted by label artist Candy Bleakz.
Beyond Limits International Women's Day 2025 event
Event & CSR

Beyond Limits: Breaking Boundaries

SIFAX Group · International Women's Day 2025
Conceived and led end-to-end planning and execution of a two-part CSR and seminar event for International Women's Day 2025.
PR Campaign

Brand Visibility & Media Relations

PowerLabs · via Whirlspot Media
High-impact PR campaign strengthening brand visibility through strategic media placements and message positioning.
Emeka Must Shine billboard
Billboards

Out-of-Home Placements

Blaqbonez · Young Jonn
Citywide billboard rollouts for "Emeka Must Shine" and "Disconnect · Go Hard" (Jiggy Forever), extending digital campaigns into physical, high-traffic spaces.
Paid Media & Production

Digital Advertising

Digital Advertising

  • Snapchat: paid campaigns for Blaqbonez ("Emeka Must Shine"), Young Jonn ("Go Hard or Go Home"), and TAR1Q ("All I Felt").
  • YouTube & Meta: paid promotion driving catalogue and channel growth for Bims, Blaqbonez, and Young Jonn.
  • Performance reporting: real-time optimisation, including audience growth from under 300 to nearly 1,000 followers within a single campaign phase.
Snapchat ad creative Snapchat ad creative Snapchat ad creative
Paid Snapchat placements: Blaqbonez, Young Jonn, TAR1Q

Content Production

Writing & Editorial

  • Associate Editor, CC Cosmo, Chocolate City Music's internal magazine, 2022 Women's Month edition.
  • Authored and edited Wikipedia pages for Ruby Gyang, SIFAX Group, Candy Bleakz, and Young Jonn.
CC Cosmo magazine cover, 2022 edition
Associate Editor credit, CC Cosmo, Chocolate City Music's internal magazine, 2022 Women's Month edition.

Wiki Projects

Ruby Gyang Wikipedia page
Ruby Gyang
SIFAX Group Wikipedia page
SIFAX Group
Candy Bleakz Wikipedia page
Candy Bleakz
Young Jonn Wikipedia page
Young Jonn
Professional Experience

The Work

Sep 2025 – Present
Marketing & Strategy Lead
WeTalkSound
  • Lead integrated marketing strategy across five business verticals: editorial, events, agency services, original content, and digital products.
  • Led campaigns supporting releases and cultural moments for leading African artists including Ayra Starr and BNXN.
  • Spearheaded a strategic partnership with Chowdeck for the company's events business.
  • Develop partnership proposals and sponsorship decks for brands including Pernod Ricard, Coca-Cola, and Bank 78.
Team Lead, Brand Communications & Storytelling
Whirlspot Media
  • Promoted to Team Lead within two months of joining; named Employee of the Year (2025).
  • Led a multidisciplinary team of seven across communications, PR, digital marketing, content strategy and creative execution.
  • Led communications strategy for PowerLabs, delivering a high-impact PR campaign that strengthened brand visibility.
May 2024 – Aug 2025
Team Lead, Corporate Communications
SIFAX Group
  • Led corporate communications strategy for a conglomerate of 10+ business units across maritime, aviation, logistics, hospitality, and financial services.
  • Deputised the Group Head of Corporate Communications on executive positioning, stakeholder engagement, and reputation management.
  • Conceived and led end-to-end planning and execution of "Beyond Limits: Breaking Boundaries," a two-part International Women's Day 2025 event combining a CSR initiative with a seminar programme.
  • Conceptualised and led the Group's flagship Women's Month campaign, earning recognition from the Group Coordinating Director.
Mar 2022 – May 2024
Marketing Lead (Creative & Digital)
Chocolate City Music
  • Led integrated marketing strategy for 10+ artists, delivering 5–10 major album and single campaigns across digital, partnerships, media, content, and experiential activations.
  • Conceptualised and launched the "Emeka Must Shine" microsite for Blaqbonez, generating 19,000+ registrations in the first hour.
  • Led the integrated rollout for Young Jonn's debut album, Jiggy Forever, and his "Big Big Things" video campaign (1M YouTube views in 24 hours).
2021 – Present
Company Secretary & Head of Operations
The JTA Foundation
  • Provide strategic and operational leadership for a nonprofit expanding access to quality education for underserved children.
  • Lead a distributed team of 45+ volunteers across programme delivery, operations, and stakeholder engagement.
  • Directed Project 22, enrolling 22 out-of-school children across Lagos and Kigali into formal education.
Education & Standing

Foundations

University of Lagos
B.Sc. Mass Communication, First Class Honours, 4.73/5.00
Highest CGPA in the department's 64-year history

Qualifications

  • Member, Chartered Institute of Public Relations (MCIPR), UK
  • CIM Level 6 Diploma in Professional & Digital Marketing (in view)
  • McKinsey Forward Programme
  • Diploma in Marketing Management, Distinction (Alison / IIT Kanpur)
  • Muck Rack: Fundamentals of Media Relations
  • Accenture: Digital Marketing & Web Analytics

Awards & Recognition

  • Employee of the Year, Whirlspot Media (2025)
  • Top 50 Emerging Visible Women, ShePremium Africa
  • See It Be It Community Member, Cannes Lions
  • SME100 Africa Award Nominee
  • Best Graduating Student (Advertising), University of Lagos
  • Highest Graduating CGPA, 64-year departmental history
In The Press

Press & Recognition

RA
June 2025
Rising Africa
Young Lady Graduates With 4.73 First-Class Degree While Juggling Full-Time Job
A profile on graduating from the University of Lagos with the department's highest CGPA in 64 years while working full-time in marketing and leading operations at a nonprofit.
BC
April 2026
BrandCrunch Nigeria
CMH Launches Mentorship Programme for Young Communications Professionals
Opened the maiden Communicators Mentorship Hub event with a session on internships as the pathway to a sustainable communications career.
SP
December 2025
ThisDay Live & Vanguard
ShePremium Africa Reveals Top 50 Emerging Visible African Women 2025
Named to the inaugural ShePremium Africa Top 50 Emerging Visible African Women, honouring professionals reshaping narratives across the continent. Also covered by Vanguard.

Let's build the next
campaign together.

Open to senior marketing, brand, and communications roles across entertainment, media, and corporate sectors, in Lagos or internationally.

Chidera Onyekuru, MCIPR
+234 811 046 8605
chideraad.o@gmail.com
Lagos, Nigeria